Small business marketing, minus the theatre
Market your business properly, without the hype, the jargon, or half-arsing it.
12 years carrying a sales quota. Now in marketing. I give away the free tools, straight talk and AI workflows that produce leads, not likes. For B2B owners who don't have time to waste.
G's Marketing Letters. A short one every weekday. No spam, no pitch: nothing here is for sale. Unsubscribe whenever.
Most marketing advice is Marketing Theatre.
Hype, jargon and vanity metrics that keep owners busy, broke and feeling stupid. I'd rather show you the boring maths that fills a pipeline.
What's Marketing Theatre?Steal these (free, no catch)
Weekly Marketing Scorecard
Six weekly numbers that predict sales, a monthly roll-up that builds itself, and a what’s-a-lead-worth calculator.
Keep score →
Lead Magnet Swipe File
Three live magnets dissected line by line, the formulas behind them, and a format chooser.
Nick it →
Pipeline Review Template
The one-page pipeline plus the weekly 15-minute review that keeps it honest instead of hopeful.
Run the review →All the free resources → · Or do the maths with the Pipeline Calculator →
The guides
Five deep, honest playbooks. Everything else on the site feeds into these.
Marketing for your industry
Fresh off the wall
Inbound vs outbound marketing: which first?
Plain definitions, the 2011 stat everyone still quotes, speed versus compounding, and which to run first with no budget versus no time.
Read it → Lead genIs cold calling dead?
No, you're just bad at it. The real numbers with their denominators, the zombie stats, and the UK law, from 12 years on the phones.
Read it → Straight talkHow much does SEO cost in the UK?
Real 2026 prices, what each band actually buys in hours, the rip-off patterns, and when not to buy at all.
Read it →
free forever · no pitch · unsubscribe whenever
G's Marketing Letters
The straight-talking marketing letter for time-poor B2B owners. One idea, every weekday, read in under five minutes.